F. Moradi publishes 2026 advisory brief on strategy and execution

F. Moradi Business Coaching & Consulting has released a 2026 research brief pulling together findings from BDC, PMI, PwC, EY and Stanford-affiliated research. The report argues that many organizations have more tools and options than ever, but still struggle to align strategy, AI adoption and execution.

Why it matters: - The brief targets a common business problem: companies can invest in more technology and growth plans while still failing to execute in a coordinated way. - The report frames advisory work as an alignment function that can help leaders connect strategy, sales, marketing, technology and operations. - For Canadian executives, the findings point to a wider shift: AI adoption is rising, but full-scale integration remains limited.

What happened: - F. Moradi Business Coaching & Consulting published the 2026 Strategic Business Advisory Research Brief. - The brief reviews recent research on advisory, strategy execution, artificial intelligence adoption and digital integration. - The report draws on BDC, PMI, PwC Canada, EY Canada and Stanford-affiliated research. - Farhad Moradi, a Toronto-based Strategic Growth Advisor, says the research highlights the difference between adopting tools and creating an aligned operating direction. - "Growth rarely stalls because leaders lack effort. It stalls when strategy, sales, marketing and execution stop moving in the same direction," Moradi said. - The brief is available through fmoradi.com.

The details: - BDC’s 2026 Annual Report says clients that combine financing and advisory services experience revenue growth of up to twice the Canadian average. - BDC lists Sales & Marketing, Strategic Planning, and Financial Management and Planning as its three most-used advisory services for small-business clients by mandate. - The BDC report does not prove advisory alone caused the higher growth. - PMI’s December 2025 research surveyed more than 5,800 project professionals, stakeholders and knowledge workers. - PMI found that only half of projects met its modern definition of success. - In a companion executive survey, 35% of respondents said the disconnect between planning and execution was the top barrier to reinvention. - PMI also found that 93% said their organizations must rethink or reinvent their business model or operating approach at least every five years. - Stanford-affiliated researchers found that 95% of surveyed CEOs relied on professional coaches or informal advisor networks to sharpen thinking on important organizational issues. - PwC Canada’s 2026 CEO Survey found that 94% of Canadian CEOs surveyed use AI to some extent. - PwC Canada also found that only 29% are scaling AI across their businesses. - The same PwC survey found that 64% of Canadian CEOs expect to expand into at least one additional sector over the next three years. - EY Canada’s Spring 2026 CEO Outlook reported that 76% of Canadian CEOs intend to prioritize disciplined growth. - EY Canada found that 80% of Canadian CEOs say planned AI investment is higher than in 2025. - Moradi’s brief uses the Marketing Iceberg framework as one lens for interpreting the findings. - The framework separates visible activity and performance indicators from deeper emotional, psychological and foundational factors that can influence outcomes. - The framework’s core premise is that the visible business problem may be a symptom rather than the root constraint.

Between the lines: - The research package points to a management gap, not just a technology gap. - The common thread across the cited studies is that leaders are under pressure to make faster decisions, but execution discipline remains uneven. - The brief suggests outside advisory support is valuable when leaders need a clearer diagnosis of what is actually limiting growth. - The report also positions AI as a capability that matters most when it is tied to operating changes, not treated as a stand-alone initiative.

What's next: - F. Moradi Business Coaching & Consulting says its broader advisory work will continue to focus on sales, marketing, buyer behaviour and operational systems. - Moradi’s practice says it will continue using the Marketing Iceberg framework to identify root constraints before recommending more activity. - The firm is based in Toronto and serves founders, entrepreneurs and business leaders seeking strategic clarity and execution alignment.

The bottom line: - The new brief argues that growth problems often come from misalignment, not lack of effort or lack of tools.